Digital Marketing Audit for B2B Companies
Digital Marketing Audit: Your First Step to GenEO Success
In the age of generative search and AI-driven buyer journeys, a “good enough” website is no longer sufficient. B2B Tech and IT companies face a unique challenge: AI Overviews and Zero-click searches are reducing traditional traffic. To stay competitive, your digital infrastructure must be more than just visible—it must be authoritative, technically flawless, and optimized for both humans and generative engines.
Our Digital Marketing Audit is the essential first step toward Generative Engine Optimization (GenEO). We move beyond surface-level metrics to provide a deep-dive analysis of your ecosystem, identifying the bottlenecks stifling your growth.
Why Audit Now? The Benefits of Strategic Clarity
Investing in a comprehensive audit provides immediate and long-term advantages for B2B enterprises:
- Improved Visibility & Qualified Lead Gen: Reach high-intent decision-makers through content optimized for modern search behavior.
- Enhanced User Experience (UX): Drive higher conversion rates by removing friction from the customer journey.
- Authority & E-E-A-T: Establish your brand as an industry leader by aligning with Google’s Experience, Expertise, Authoritativeness, and Trustworthiness standards.
- Sustainable ROI: Lay the groundwork for scalable growth with a technical foundation that search engines can easily crawl and index.
Choose Your Path to Optimization
A visitor’s journey should be effortless. I analyze your site through the lens of a new user to identify “friction points.”
- Mobile Responsiveness: Ensuring the experience is flawless on all devices.
- Internal Mesh Review: Evaluating if your internal links guide users toward a conversion or lead them into a dead end.
Essential Audit
Focuses on Immediate Priorities to fix urgent technical issues.
Core components:
- Website Performance (Technical & On-Page SEO, Content)
- Marketing Channel Analysis (Email Marketing & Social Media)
Advanced Audit
Includes an Immediate & Medium-Term Roadmap for sustained growth.
Core components:
- Website Performance (Technical & On-Page SEO, Content)
- UX analysis
- Analytics & ROI (Attribution model insights)
- Complete Content & SEO Strategy
Strategic Audit
A Full Action Plan covering Immediate, Medium, and Long-Term goals.
Core components:
- Website Performance (Technical & On-Page SEO, Content)
- Marketing Channel Analysis (Email Marketing & Social Media)
- Analytics & ROI (Attribution model insights)
- Complete Content & SEO Strategy
- Brand Messaging & Positioning Analysis
- 1 Personalized training session
What We Analyze: The 5 Pillars of Our Digital Marketing Audit
Our methodology covers every facet of your digital footprint to ensure no stone is left unturned:
- Website Performance: A deep dive into technical infrastructure, site architecture, and security.
- Content Strategy & SEO: Aligning your content with user intent and generative engine requirements (GenEO).
- Marketing Channel Analysis: Evaluating the effectiveness of your Email and Social Media efforts.
- Brand Messaging: Ensuring your Unique Value Proposition (UVP) resonates with your Ideal Customer Profile (ICP).
- Analytics & ROI: Moving beyond “vanity metrics” to understand true attribution and marketing impact.
Stop Guessing. Start Growing.
Don’t let technical debt or outdated SEO strategies hold your revenue back. Get a clear, prioritized roadmap to dominate your market in the age of AI.
Ready to transform your digital strategy? Get in Touch with Me.