How Google Analytics can help better understand websites’ traffic

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Google Analytics (GA) is another free tool that provides insights into website traffic, user behavior, and conversions.

This guide will walk you through 5 key steps:

Setting Up Your GA Account: We’ll guide you through the simple process of creating an account, configuring your property, and installing the tracking code on your website.
Analysing Key Reports: Discover how to interpret GA’s reports, including audience overview, acquisition sources, and user behavior data.
Refining Your Strategy: Learn how to leverage GA insights to identify high-performing content, optimize underperforming pages, and allocate resources effectively based on traffic sources.

Step 1: Create Your Google Analytics Account

Go to Google Analytics and click “Start Measuring.”
Enter an account name (e.g., your business name) and configure data-sharing settings.
Click “Next” to create a property (a website or app you want to track).

After creating a property, GA will generate a Measurement ID (tracking code).
Copy this code from the “Admin > Data Streams” section.
Paste it into your website’s <head> section or use plugins like Google Tag Manager for easier integration.

Audience Overview: Understand demographics, devices, and locations of visitors.
Acquisition Report: See where traffic comes from (e.g., organic search, social media).
Behavior Report: Analyze page views, bounce rate, and time spent on pages.

Set up goals in the “Admin > Goals” section to track conversions like form submissions or purchases.

Use GA insights to identify high-performing content, optimize underperforming pages, and allocate resources effectively based on traffic sources.