WING B / SEARCH ARCHITECTURE

Semantic Architecture: The Citadel of Content

When builders constructed the great Gothic cathedrals, they didn’t just pile stones on top of each other. They used flying buttresses and ribbed vaults—internal and external supports that distributed the weight so the structure could reach unprecedented heights. If one support was misplaced, the spire would eventually collapse.

In this cluster, I treat a website’s content like a cathedral. Through the lens of the Semantic Cocoon (Cocon Sémantique), we study how to distribute “Link Juice”—the authority and ranking power of your site—throughout the structure. It is not enough to have a “Pillar Page”; you must have the supporting “Satellite Pages” and strategic internal links to hold it up.

The Circulatory System of Authority

My research into semantic structures focuses on moving away from flat site maps toward hierarchical silos that protect and amplify your topical authority.

Core Research Insights:

Topical Relevance vs. Semantic Cocoon: Understanding the strategic difference between exhaustive coverage and hierarchical interconnectedness.
Mastering Link Juice: A technical look at how authority flows through your site and why “leaky” internal linking is the most common cause of ranking stagnation.
The Power of the Internal Mesh: How a well-constructed mesh helps AI agents understand the “meaning” of your site, not just the keywords.

Documentation & Technical Guides

Consultant’s Note: During a Digital Marketing Audit, the first thing I look for is “Structural Integrity.” If your link juice is leaking, no amount of new content will fix your rankings. >> Request an Audit.