WING C / OPERATION EXCELLENCE

The internal mechanics of Operational Excellence

In the late 18th century, Abraham-Louis Breguet revolutionized watchmaking not just by making clocks beautiful, but by inventing the tourbillon—a mechanism that countered the effects of gravity to ensure perfect precision. He understood that a watch’s value wasn’t in its face, but in the frictionless movement of its internal gears.

Wing C is the horology lab of our marketing architecture. Here, we study the “internal gears” of a marketing department: how information is organized, how time is protected, and how AI is integrated into daily workflows. Operational Excellence is the silent force that allows a strategy to move from a document to a reality without losing momentum to friction or burnout.

Research Clusters in this Wing

Black and white line drawing of a wooden bookshelf filled with various books and a small vase.

Digital Organization & PARA: The Mind Palace

Research into structured information management using the PARA method (Projects, Areas, Resources, Archives)

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Line art of a sextant, a navigation instrument used to measure angles, with measurement markings.

Time Management Systems: The Navigator’s Sextant

Studying the frameworks that protect a team’s most finite resource: focus. (Pomodoro, Eisenhower, and Pareto).

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Simple line art drawing of a witch's broomstick, pointing to the right on a grey background.

The AI Workflow Lab: The Sorcerer’s Apprentice

Exploring the controlled application of AI in content, research, and automation.

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Lab Note: My consulting in Marketing Organization is based on the “Actionable Marketer System” developed in this wing. I believe productivity is not about doing more, but about creating the space to do what matters.