WING C / OPERATIONAL EXCELLENCE

Time Management: The Navigator’s Sextant

Early maritime navigators didn’t try to control the ocean; they used the sextant to align themselves with fixed stars so they could stay on course despite the waves. In marketing, the “waves” are the endless emails, Slack notifications, and “urgent” requests that threaten to capsize your strategic goals. Time Management is our sextant—it doesn’t give us more time; it ensures we are spending our existing time in the right direction.

In this cluster, I analyze the classic frameworks of productivity—Pomodoro, Eisenhower, and Pareto—not as “life hacks,” but as essential survival tools for the B2B SaaS professional.

The Mechanics of Focus

We study the intersection of biological energy and professional output.

Core Research Insights:

• The Eisenhower Matrix: Distinguishing between the “Urgent” (the noise) and the “Important” (the strategy).
• The Pomodoro Technique: Using focused intervals to protect the brain from the fatigue of deep technical work.
• The Pareto Principle (80/20): Identifying the 20% of marketing activities that drive 80% of your consulting revenue.
• Eat That Frog: The psychological benefit of completing the most avoided task first.

Research & Performance Guides

• Why is Time Management so important in Business?
• How To Make Team Collaboration Effective In 2025
• Unleash your productivity at work with a better organisation

Consultant’s Note: I help teams implement “Focus Blocks” based on these research findings. Efficiency is the ROI of a well-managed calendar. Explore Organization Consulting