Emmanuel Carpentier

WING A / STRATEGIC ARCHITECTURE

Marketing Tactics: The Moneyball Effect

Line art illustration of a baseball pitcher in the middle of a wind-up, about to throw a pitch from a mound

In the movie Moneyball, Billy Beane (played by Brad Pitt) realizes that the old way of judging baseball players was flawed. The scouts were looking for “looks” and “intangibles,” while the data showed that the only thing that mattered was “getting on base.”

B2B SaaS marketing often suffers from the same “old scout” syndrome. Teams chase vanity metrics and “trending” tactics without looking at the underlying data that drives sustainable revenue. In this cluster, I explore the B2B SaaS Marketing Tactics and Strategies that actually “get on base”—focusing on Compound SEO, Account-Based Marketing (ABM), and quality over quantity.

Holistic Growth Frameworks

Success in 2026 isn’t about a single “silver bullet” tactic. It’s about a holistic approach that balances:

  • Account-Based Marketing: Focusing on high-value accounts rather than casting a wide, thin net.
  • The “Why” in Saturated Markets: Unveiling the core purpose that makes a B2B brand authentic.
  • Community & Reddit: Leveraging non-traditional channels for deep audience connection.

Core Strategy Research

Consultant’s Note: I help marketing leaders move away from “vanity marketing” and toward the “Moneyball” approach: repeatable, data-backed growth. Learn about Marketing Organization.