E BOOK
Account-Based Marketing: A Practical Playbook
Stop Spraying and Praying. Start Winning Your Top Accounts.
Most B2B teams treat ABM as a “fancy buzzword” while continuing to waste budget on broad-match campaigns that never convert. In the 2026 landscape, efficiency is the only metric that matters. This playbook is your compass for navigating the shift from high-volume lead gen to high-value account acquisition.
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What’s inside this Account-Based Marketing playbook?
ABM is often over-complicated by expensive tech stacks and fragmented data. This guide strips away the noise to provide a lean, execution-focused framework for B2B marketing and sales teams.
- The Go/No-Go Framework: A diagnostic to help you decide if your deal size and market structure actually justify an ABM approach.
- The Budget Optimizer: Strategic insights on how to allocate spend across 1-to-1, 1-to-few, and 1-to-many tiers without leaking capital.
- Precision Targeting: How to move beyond basic firmographics to identify “In-Market” accounts using intent signals and historical data.
- The Sales-Marketing Bridge: A blueprint for aligning both departments to ensure the hand-off is seamless and the messaging is unified.
Who is this for?
- Marketing Leaders looking to prove ROI and shift from MQLs to revenue-based metrics.
- Sales Directors who need better air cover for their enterprise reps.
- Founders & Growth Leads at B2B startups looking to land their first “whale” accounts efficiently.
Key Takeaway
ABM is not a tool; it is a strategy. This playbook ensures you aren’t just buying software, but building a repeatable engine that focuses 100% of your energy on the 20% of accounts that will drive 80% of your growth.
Ready for a Full Implementation?
Ready to turn this playbook into a high-growth reality for your business? Let’s design a precision-focused GTM strategy that aligns your team and accelerates your revenue.