CHECKLIST
The Digital Marketing Health Check
Is Your Digital Infrastructure Ready for the Future?
Think of your digital marketing ecosystem like a high-performance vehicle.
While most companies only check the “fuel gauge” (traffic) and the “speedometer” (leads), a Digital Marketing Health Check is like a diagnostic computer.
It looks under the bonnet to check the engine timing (Technical SEO), the GPS accuracy (GenEO), and the driver’s comfort (UX), ensuring that you aren’t just moving fast, but that every component is synchronised to reach your destination efficiently.
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Why a Health Check is Essential
Our Digital Marketing Health Check is a comprehensive strategic intervention designed to assess and improve your company’s digital readiness, moving beyond simple surface-level reporting. It delves into your current digital infrastructure, processes, and performance metrics to identify gaps, inefficiencies, and untapped opportunities. The Health Check provides quick but clear insights about the current situation. It’s not merely a review of past performance, but it lays the groundwork for a better digital presence for the future.
What’s in the Checklist?
The Digital Marketing Health Check is organized into five key dimensions, each focusing on critical success factors for modern digital strategy:
- Technical Infrastructure & Performance: The bedrock of search engine success
- The GenEO Frontier (Generative Engine Optimization): Readiness for AI Overviews and the zero-click search environment.
- Audience Insight & Brand Positioning: Alignment of ICP, UVP, and brand personality.
- Marketing Technology & Data Governance: The efficiency and integration of your tools and data processes.
- Analytics, Attribution, and ROI: The strategy behind measuring success and calculating ROMI.
Want to dive deeper?
Discover our Digital Marketing Audit service.