Senior Marketing Strategist
Nytro Marketing | EMEA South | 2022 – Present

• Partnered with 50+ SAP partners across 10+ countries, driving demand generation strategies that generated 1,400+ MQLs, 225 SQLs, and a €16M+ pipeline over two years.
• Specialized in campaigns for SaaS migrations, HR solutions (HXM), procurement systems, and customer experience (CX) tools.
• Delivered measurable results through multi-channel marketing and account-based strategies.

Head of Growth Marketing
Alveos EV | Dubai, UAE | 2021 – Present

• Led the launch of Easygreen by Alveos, a sustainable B2B greentech product reducing digital carbon footprints.
• Managed SEO and SEA campaigns with a €50,000 budget, achieving significant pipeline growth and a 70% increase in webinar attendance.
• Supervised a team of three, optimizing digital campaigns, automating workflows, and driving audience engagement.

CMO
ARGO Augmented Documents | France | 2020 – 2021

• Directed the rebranding and digital transformation, including a new website and Salesforce/Pardot migration.
• Increased digital visibility through comprehensive SEO, SEA, and content marketing strategies.

Team Lead & Marketing Consultant
SAP France, IBM DACH, Tata Communications, KonicaMinolta, Alveos | 2009 – 2019

• Developed and implemented demand generation campaigns, collaborating with system integrators and value-added resellers.
• Supported sales teams with tailored collateral, driving awareness of SAP solutions in the French market.
• Executed corporate and channel marketing campaigns for global clients, including IBM, Salesforce, and Zscaler.
• Achieved 17% pipeline growth as Head of Business Development at EasyCreaDoc (Alveos).
• Improved operational efficiency and partner engagement at KonicaMinolta by restructuring marketing activities.

Marketing & Communication Manager
Afflelou Optical Business | 2006 – 2009

• Organized the marketing and communication department of the group’s 2nd brand with the help of a senior project manager and an assistant.

Advertising & Media Buying Manager for smart cars
Daimler France | 2000 – 2006

• Managed advertising campaigns and local store marketing campaigns, including launching CRM programs in France.
• Oversaw €7.5M annual budgets for media buying and strategic partnerships.

Account Executive
McDonald’s France | 1997 – 1999

• Managed advertising campaigns and local store marketing initiatives.