ABOUT
Emmanuel Carpentier
GenEO Strategist for B2B Marketers
Bridging the Gap Between Technical Depth and Strategic Marketing
Let’s get in touch
The Philosophy: Actionable Ideas Over Theoretical Advice
I have always believed that the most effective marketing strategies are built on a foundation of technical integrity. In an era of rapid AI disruption, the “what” of marketing (the strategy) is inseparable from the “how” (the technical implementation).
My approach is simple: I don’t suggest strategies I haven’t tested myself.
The Lab: From Experimentation to Expertise
Over the past few months, I have treated my own platform as a testing ground for the future of search. By diving deep into CMS management, Internal Mesh architecture, and GenEO optimization, I’ve moved beyond theory to understand exactly how generative engines interact with digital content.
This “hands-on” philosophy ensures that when I consult on a GTM plan or a Digital Audit, the recommendations are grounded in technical reality, not just industry trends.
Core Focus Areas
TECHNICAL PRECISION
I specialize in the “plumbing” of modern marketing. Whether it’s optimizing block-based architectures in WordPress or restructuring internal linking to signal authority to LLMs, I focus on the technical details that drive visibility.
STRATEGIC CLARITY
Data and technology are only useful if they serve a business goal. I help marketing leaders cut through the noise to build Go-To-Market plans and organizational workflows that are sustainable, scalable, and resilient.
AI SEARCH READINESS (GEN EO)
The transition to AI-driven search is the most significant shift in digital marketing in a decade. I am dedicated to helping brands navigate this transition—ensuring their expertise is not just published, but recognized and cited by the next generation of search engines.
Why Work With Me?
I am a low-key partner for high-stakes transitions. I value precision over volume and practical results over polished presentations. My goal is to provide the clarity you need to move your marketing forward with confidence.
BEYOND THE CONSULTING
When I’m not auditing site architectures or building GTM frameworks, I’m documenting my findings in my Insights hub. I believe in the power of shared knowledge and continue to use my platform to explore the intersection of technology, organization, and growth.
Explore the insights from The Lab