About Actionable Ideas for Growth and Innovation
Find out why I decided to launch Actionable Ideas, a blog about B2B Marketing and ESG ideas.
Actionable Ideas is a personal blog sharing insights from 20+ years of experience in marketing. My name is Emmanuel Carpentier and I am specialising now in software. I have been working in the tech industries, on the distribution side. My goal is to help software companies and their ecosystem develop and implement successful Go-to-Market strategies.
My ambition is to offer a return on 15 years of experience in this field. Not to forget the few years spent previously in contact with the biggest B2C companies (McDonald’s, smart by Mercedes, Afflelou – you undoubtedly know these brands).
During the first part of my career, I worked for B2C brands like McDonald’s, smart (a division of the Mercedes-Benz Group) and Alain Afflelou (a leading group of optical and hearing aids, with 1400 shops in 19 countries).
Since 2009, I’ve been working in the B2B world, more specifically in the IT industry since 2011. I had the chance to work on the agency side (Matchcode, Nytro Marketing) on large accounts like SAP, IBM SW DACH, Unit4, Sugar CRM and on the company side for startups
(Alveos, ARGO Augmented Documents) and large companies (Tata Communications, KonicaMinolta Business Services).
I currently work as a consultant for SAP ISVs in the Gulf Region and in EMEA South; in the meantime, I am involved in a green tech startup specialised in the decarbonation of emails for public and private organisations.
I have chosen blogging to combine both the editorial approach and the methodological aspect. I am testing various features and methods related to automation. Some involve AI, while others don’t. My goal is to create content that stands out. The aim is to make it engaging and shareable on social media. And I will explain how I do it. In a behind-the-scenes mode…
Actionable ideas for B2B marketing and ESG is the only promise I can and want to make to you. I leave it to all the digital experts who flood social networks and YouTube with tips, checklists, and various rankings to let you browse and navigate as you wish on this blog. Enjoy the ride!
If you are interested in the topic, you can read this article Why A Marketing Blog Is Really Important Today.
You can save time and listen to this webcast. The podcast-like discussion was generated on Google NotebookLM and the video production made on Descript. In minutes…
Recent Customers
Customer Quotes on Actionable Ideas
“Emmanuel, thank you very much for your comments: I agree with them and have shared them with our agency in order to modify the scripts according to your suggestions. Ciao e grazie!”
Silvia, Marketing Manager (Italy)
“The program [with Emmanuel] allowed us to structure our marketing strategy and to go further on this. It also helped us discover new tools and new methods.”
Fiona, Marketing Manager (France)
“The programme [with Emmanuel] helped us process our marketing strategy. All the advice received during the session was relevant. We improved our marketing strategy and we are confident to increase the pipeline with SAP”
Johan, Head of Sales (France)
“It was very valuable to receive concrete expert advice on how to enhance our marketing strategy with specific tactics and activities. The program was hands-on so I could immediately start making adjustments“
Joyce, CMO (Belgium)
“I highly recommend Nytro as a Marketing Concierge for SAP Partners, for 2 years in a row I have worked with Emmanuel, and he has been nothing but a great support, providing tips, meeting agencies, recommending tools and experimenting tools and new ideas with me”
Sarah, Marketing Manager (KSA)
“The program [with Emmanuel] helped us to get our message more clear towards our customers, and how to work on thought leadership to get more brand awareness”
Fien, Head of Business Development (Belgium)
“Emmanuel is a perfect coach to support our strategies and our activities!”
Elisabetta, Marketing Specialist (Italy)
“The thing I liked most about the interaction was the sharing of strategies and tactics with an expert in the sector who provided me with numerous advice also comparing our specificity with other countries”
Claudia, Marketing & Communication Manager (Italy)
“Thank you and congrats for the great job”
Cemile, Partner Manager (Turkey)
“Emmanuel was a great asset who guided us this year in order to improve our marketing actions during our Partner Path. Thanks for being so comprehensive and kind in our sessions”
Ignacio, Business Development Manager (Spain)
“The SAP Marketing Consulting programme is like having a personal assistant for your brand, ensuring that every customer touchpoint was tailored to their individual needs and preferences. Thanks!”
Laura, Marketing Manager (Spain)
“Working with Nytro has been very helpful to grow our marketing as well as to increase the ROI of our plan”
Maria, SAP Business Unit Marketing Manager (Spain)